This is the 1st foldable rewards card. Using the idea of active people who may carry cards in their pockets and eventually break them in half.
Hoi is a lot stronger because it can be folded in half and can be put in the smallest of pockets to reduce breaking.
The website represents the free spirit of the individuals. Here is a snap-shot of the site and all the places that can accept the card.
Using a where's wally style with a comic feel, this site draws on elements of childhood and evokes playfulness